Online public relations is not that different—crowdsourcing isn’t a feasible strategy

There’s an old adage that decisions by committee really aren’t that effective, particularly as the eventual outputs and outcomes tend to be second rate. Plus no one is truly accountable or assumes an authoritative role and voice. This tends to be an internal problem, perhaps reflective of a corporate culture lacking in vision and leadership. Something similar that’s perplexed me for awhile is this nascent concept about recruiting “friends” to assist in online corporate—or, more...