Fifty shades of PR
What shade of PR do you practice? I believe that “PR is what PR does” which offers a broad perspective encompassing many shades. In a recent PR Conversations post, Fraser Likely, said he didn’t “do” PR. Rather he advises on the management of PR functions. This is a shade of PR. Similarly, the Melbourne Mandate indicates a shade: “The mandate of public relations is to build and sustain strong relationships between an organisation and its...