Have More Walls Come Tumbling Down?

 Co-authored with Mike Klein In the later part of the year that ends today, much attention has been paid to the 20th anniversary of the fall of the Berlin Wall. But another wall seems to have been definitively torn down this year with much less brouhaha: the distinctions between social, political, commercial and employee communication. The Public Relations model of defensive “representation” is thus beginning to give way to the political campaign model of proactive...