EUPRERA STEPS UP ITS PROFILE

Euprera, the European Association of Public Relations Research and Education steps up its profile, launches mid march Euroblog 2008 summit in Bruxelles in partnership with...

According to Bill Sledzik, social media measurements remain elusive; let’s fix that

PR Conversations welcomes a guest post by Bill Sledzik, associate professor, School of Journalism & Mass Communication, Kent State University, Ohio, U.S.A. Collectively, we quite like his regular blog posts (i.e., thought process, rigour and sense of humour), and felt that our international readership would enjoy a taste of some Tough Sledding, too.