The green power of public relations

I’ve asked Caroline Wilson to share some thoughts on the power of PR to change people’s behaviour around environmental issues, which she regularly explores at GoodGreenPR: I sometimes think the ‘green’ issue for people working in PR is very similar to the familiar debate about the role of PR generally.  Should PR be about skilfully promoting and communicating the image, products and community profile that others high up the management tree set out?  Or should PR...