global discussion. local perspectives.
One year has passed since PRSA, NYU and I organized in New York a four day intensive workshop for 18 senior professional participants from all over the world on the theme: towards a new global public relations model, from theory to practice.
Michela Bondardo, head of Bondardo Comunicazione in Milano, Italy, has been spearheading now for ten years, a highly successful project called Impresa e Cultura (enterprise and culture) to which some 700 different companies (tiny, small, medium and large, local, national, international and global)
Stuart MacDonald (mesh co-founder and organizer) began Thursday’s keynote interview by asking Richard Edelman, president and CEO of the world's largest independent public relations firm, his definition of PR. “Public relations is primarily about telling a story well.”
I am sure you are going to love this one…if you have a little bit of patience: it is well worth it!
If we agree that credibility and familiarity of both source and content are prerequisites for any communication to be effective, we must always remember to be very careful when we tend to enhance and exalt social media as we often do when we write, make presentations or lecture.
By far the most interesting presentation of the Fourth World Public Relations Festival arrived when Ms. Mindi P. Kasiga, Senior Communication Officer from the Office of the President of Tanzania, brilliantly took us through a fascinating five year process of total rehaul of that Government’s communication in its transition from an information to a dialogue based model of public relations practice.
The best piece news I have to report from Cape Town is that Colin Farrington from the CIPR is the new Chair of the see recent interviewGlobalAlliance, while my young co-blogger Joao Duarte from Lisbon (link to authors of this blog to see references and read his posts) is now the first part time employee of that organization.
How do we keep business on this comeback trail? Public relations will play a critical role in the process. How do PR professionals help business remain trusted?
If I had ten savvy CEO’s from the private, public and social sectors of the economy around a table and, at a certain point of our conversation, I asked them: ‘amongst the following three challenges you face today, which -in your opinion-is the one which deserves your priority attention?’ ……and the three challenges were: °identify, attract, retain and capitalize talent; °improve the quality of management decisions and accelerate their time of implementation; °effectively integrate the...
I have just come across a highly interesting read from Iranian scholar Mehdi Mohsenian Rad, Ph.D. on Globalization, Culture and Message Bazaar. Please take a break, its tough reading but well worth it. You can link here http://www.icpr.ir/article/En-Article.php