Posted on PR Sense

Stakeholder Expectations Roundtable: A tale of two books

Where does public relations fit into the organization? How should we update our practices to meet the needs of today and tomorrow? What are our responsibilities to the organizations we serve—and how can we communicate with, and address concerns of, stakeholders? By Bob Geller The above questions were some of the topics covered in a session I attended in New York in late February 2014, the Director Roundtable on Stakeholder Expectations and the 21st Century...

Posted on PR Mediums

Director Roundtable: Stakeholder Expectations and the 21st Century Board

PR Conversations founder, Toni Muzi Falconi is taking part in a fascinating ‘Director Roundtable‘ event being held in collaboration with the NYU school of continuing and professional studies on 28 February. The other speakers are: Richard Edelman, president and CEO, Edelman James Grunig, Professor Emeritus, University of Maryland Emilio Galli Zugaro, Head of Group Communications, Allianz This event looking at Stakeholder Expectations and the 21st Century Board builds on the book: Global Stakeholder Relationships Governance:...

Posted on PR Motion

Networks and mentors, workplace similarities and differences, complete a cross-border PR adventure

Final installment of a three-part global public relations narrative and adventure, from agency Australia to in-house Germany By Katie Sheppet Communication contacts and networks In part I and part II, I related communication contacts and groupings I was privy to at Allianz. In this final chapter I’m sharing external networking and mentor relationships that were going on behind the scenes. Prior to my departure, I had Edelman support from Grant Smith, general manager of Edelman...

Posted on PR Motion

Deep dive into corporate communications work and culture in a cross-border PR adventure

Part II of a three-part global public relations narrative and adventure, from agency Australia to in-house Germany By Katie Sheppet Allianz’s corporate communications structure and how and where I fit in I indicated in part I how my acclimatisation included scheduled appointments for meetings and lunch dates with different members of the communications team. I was quickly brought up to speed on how Allianz SE’s Group Communications team was structured into three main units: external...

Posted on PR Motion

Cause and effect of a cross-border public relations adventure

Part I of a three-part global public relations narrative and adventure, from agency Australia to in-house Germany By Katie Sheppet I’ve been invited to share with readers of PR Conversations the narrative about how voluntarily becoming involved with a global PR event (supported by my employer) and, in particular, meeting key senior PR practitioners, provided me with an incredible opportunity only a few years after completing my university degree in media and communications. I was...