Sliding doors: Italian PR
By Toni Muzi Falconi Way back in 1983, the young Italian sociologist, Emanuele Invernizzi (current president of the European Public Relations Education and Research Association (Euprera), carried out on behalf of the Italian Federation of Public Relations (Ferpi) his first research project in the public relations domain, titled “Terziario Avanzato e Nuove Professioni: il caso delle rp,” published by Franco Angeli Editore. (The English translation is “Advanced tertiary sector: the case of PR.”) He researched...