Edward Bernays and the College of Communication Management

Reporting the death of Eddie Bernays at the age of 103 on 9 March 1995, The New York Times presented a largely favourable obituary. Over the past two decades, Bernays’ legacy has been mixed as his work has been praised as pioneering and also derided as deceptive manipulation. These opposing, simplistic interpretations, are combined in Cutlip’s overview: Bernays was a brilliant person who had a spectacular career, but to use an old-fashioned word, he was...