PR Vs. Marketing: Things might be changing in Portugal

Portugal is a different country in what concerns corporate practices. At least that’s what some studies about the level of salaries earned by top managers say. And now, for the first time to my knowledge, a ranking shows that a PR Director in Portugal can earn slightly more than a Marketing & Commercial Director and significantly more than a pure Marketing Director. But what does this mean?

What’s my name – and where’s my number?

In case you missed it, 2007 was a big year for the statisticians – and, in many ways, something of a lost opportunity for us when it comes to making public relations count. I’m not normally a big fan of ‘numbering’ people, but I do believe that ‘public relations’ really needs a universal number of its own. Why? Because then the national and global impact of our profession could be quickly and neatly measured and...

Reinventing diplomacy

I sometimes think that we get a little obsessed with what PR is and isn’t, and I am not always sure that these conversations do anything more than keep us busy navel gazing. What I’d like to think about is what PR is becoming…and that’s everything. My personal belief is that formalized communications evolved because it was the only way to manage as organizations grew in size. What is happening today, in my opinion, is...

Research report on sustainability reporting in Canada

Earlier this week Benita Steyn asked me if I knew of any research relating to “enterprise strategy in Canada,” for use in her current research. Although information on that specific area seems light on the ground at this stage, I did recall the detailed research report conducted two years ago by our national body, the Certified General Accountants Association of Canada. From its June 7, 2005, media release: “There is a widely recognized global movement...