An accidental ebook: exploring the future of business blogging
Ketchum Europe director and CIPR president shares insights from a co-creation project exploring the benefits of professional blogging By Stephen Waddington Blogging is 20 years old this year. By now it was predicted blogging would threaten mainstream media and become the dominant form of media in its own right. It clearly hasn’t but it hasn’t gone away, either. During the early weeks in February 2014, I sought out the opinion of respected and long-time bloggers...