Weekly callout of PR campaigns, “Touchdowns and Fumbles”

Readers of PR Conversations (particularly those involved in media relations or media coaching) might find the weekly e-newsletter, Touchdowns and Fumbles, produced by Veritas Communications to be just the ticket for a Friday half-time break. Its game is to provide a brief analysis of select news stories from a PR perspective. As indicated in last week’s issue (July 6th), “…we only comment on the communications play, not on the substance of the issue.”