Relations with customers and prospects

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. The ten chapters featured so far seem to counter the progressive perspective of PR’s history. The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Its...