global discussion. local perspectives.
‘Paese che vai…usanza che trovi’, can this ancient Italian adage, saying that each country has its own ways of doing things, be paraphrased by saying: each country has its own reputation. Really?
In a few weeks in London (February 26-27) I will be participating at a conference, organized by TMS, the Management School London, dedicated to Enhancing Britain’s Reputation Summit A4 brochure.pdf Specifically I am expected to present for 20’ on the topic: the perception of country identity in social media …
The canadian professional community is commenting on the first of six hours of canadian broadcasting corporation radio coverage of the relationship between public relations, spin and journalism. Here is the link to the first program. Listen and comment if you wish. I found it very well done, balanced and interesting: http://www.cbc.ca/news/background/spincycles/index.html
At the risk of seeming complacent…says in the following interview to this blog, Colin Farrington, chair elect of the Global Alliance and since seven years director general of UK’s Chartered Institute of Public Relations…
Last week in Washington DC, 150 Senior Public Relations Professionals -from as many powerful private US corporations- gathered by the PR Coalition (an organization which comprises many American professional associations representing overall some 50 thousand members), met with the leaders of the State Department to discuss how enhancing joint programs between public and private sector may help in improving the world reputation of the United States (Copyright 2007 HT Media Ltd final.doc)..
A recent post on whether our license to operate should be renewed to professional associations has attracted some very interesting and authoritative comments which, I believe, allow us to make a step forward. I sincerely hope that others, who have not yet expressed opinions, might be encouraged to do so by realising that some added value was gained in the first round.
I dare to predict that in a few years (or maybe even a few months) many of those who, on-and-off-line, today criticise Richard Edelman for his ‘mistakes’ in the use of the blogosphere to represent the interests of big league clients such as Wal Mart and Microsoft will grudgingly recognize that our professional community owes a substantial professional as well as cultural debt to one of its more distinguished, successful and competent senior colleagues…
Is there any sense in attempting -in days such as these when one is supposed to be thinking of new issues to tackle in order to keep up with change, and where possible anticipate it- a critical analysis of professional association performances within the global public relations community?
Day-to-day business will inevitably continue as usual, but a true partnership requires something else: (it requires) reputation, credibility and an ability to generate trust which X has dissolved…
In the Italian language the term ‘marchetta’ (literally..a small brand..to be pronounced as marketta) indicates a quick and dirty service one performs for another in exchange for a non confessable favour….