global discussion. local perspectives.
Open any public relations textbook and the section on crisis management will include examples of how organisations have demonstrated "best" or "worst" practice. And, it's not just the textbooks, as recent incidents have seen plenty of advice from PR "experts" through online and social media.
The story concerning the man who joked on Twitter and subsequently found himself under arrest caught my eye yesterday, particularly after the story a couple of months ago involving the US police officer who ordered a showbiz agent to send a tweet.
My good friend Warren Feek, from the Communication Initiative, has sent the following message...very relevant in general, but even more specifically for our professional community. Please read and, where possible, participate. Thank you.
Read the paper? Nah - that's old news. Watched the broadcast? No need, we were there when it happened. Tracked Twitter trends to spot what's unfolding? Didn't bother, we saw it coming because we know and work directly with the community. How did you tell people? We operated a Living Story.
Some of my international friends and colleagues have been probing me in these weeks to try and rationalise, from a communicational perspective, what is going on in my country. A country which sees a priapist Premier, I wouldn’t say merrily… but certainly successfully, thrive through a national as well as global, ongoing now for months day-in-day-out reputational storm which has -yes!- turned him into the laughing stock of most global and national elites (including his...
As many of our visitors know, Bled is a small and lovely Slovenian town on the shores of a charming lake where, for 16 consecutive years, a trio of committed and intelligent public relations scholars: Dejan Vercic, Danny Moss and Jon White, successfully convene, every first weekend of July, la ‘crème de la crème’ of global public relations thinking to listen to and discuss papers presented by young, old and middle aged students, scholars and...
2009 Edelman Trust Barometer Executive Summary “An adherence to transparency is at the core of each of Public Engagement’s pillars. Organizations must be forthright and honest in their actions and communications. When problems arise within companies, stakeholders need to see senior executives take a visible lead in acknowledging errors, correcting mistakes, and working with employees to avoid similar problems going forward. The essence of Public Engagement is the commitment of companies to say—and do as...
The day after Pfizer announced it would ensure free medicines to laid-off and non insured workers for one year, Ray Kerins, head of global pr for the big pharma company (‘we are 50 bl. dollar start up company’ he says…) told an attentive audience of colleagues representing agencies from all over the world, that the idea had not come from top management nor from him, but directly from employees who gathered around internal social networks.
I’ve been wanting to write a post about the importance of internal stakeholder management or internal communication in the current scenario of economic recession for a while. Now, after having participated at the 4th Internal Branding and Employee Engagement Conference, here are some fresh ideas.
Is public opinion, like the mythic Penelope, undoing in the night of the crisis what it reluctantly had accepted to weave in the light of growth? Has public opinion thus unmasked the cupidity of the princes who were waiting for the woven fabric to become the new masters? Where is Ulysses? And will he return in time to restore order on the public arena? One of the merits of great texts is their ability to...