Challenges and risk mitigation for PR when the crisis root is social

When reviewing case studies in recent years regarding problems or issues that held the attention of the general public and media caused by or on social media, most can be attributed to internal company errors in human judgment (many associated with social inexperience or marketing miscues). Although I’d opine very few things relate to the type of true corporate crisis as detailed in Part I, this type of “social media based event” can or does...

Crisis, what social PR and communication crisis? A rationale

Crisis communication and risks “managed” through social public relations and communication Although the number of “gotcha” crises erupting on social, as well as stupidity of unthinking and unbridled employees appear to be lessening (likely as a result of formal social media policies and guidelines being instituted), it can’t be ignored that more and more companies, whether by choice or necessity, are including a “social” component into integrated communication efforts—mainly because social channels are where so...