Stockholders in the Corporate Family – or contemporary activists?

In 1948, W Howard Chase tackled the topic of Stockholders in the Corporate Family in his chapter in the book Your Public Relations (serialised here), with the intention of challenging conceptions of them as a ‘thin-lipped fiscal schemer’, ‘money-baron’ or ‘decadent, bespectacled aristocracy’. Fifty years later, the global financial crisis began, and today the image of stockholders continues to suffer with an impression that their interests are short-term returns on their investment at all costs....

PRoust Questionnaire: Estelle de Beer

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Estelle de Beer: 1. What is your most striking characteristic as a PR practitioner? Being a good listener. It is important for me to...