Corporate blogs and social networks: The experience of Ericsson France
Guest post by Olivier Cimelière, Vice President Corporate Communications, Ericsson France The boom in blogging has precipitated a radical change in external communications techniques deployed by corporations and institutions. Companies are having to switch from a conventional and comfortable “top-down” model to incorporate “bottom-up” contributions from individuals who are able to openly question, criticise and contradict their views. And then there are the social networks that allow information to spread like wildfire before companies even...