Posted on Current PR Conversations PR Motion

Getting serious about the social science of public relations

I often have email conversations with my PR Academy colleague, Kevin Ruck PhD. about public relations and communications. We have a shared interest in psychology (both being qualified at degree level in the discipline) and believe the social sciences have much to offer in our work. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice....

Posted on PR Sense

Who has seen the future of PR? (updated)

Guest post by Jean Valin, APR, FCPRS Who has seen the future of PR? Updated 6/22/2012 For PR Conversations readers, here is an update on this GA project which was generously supported by Enel–the Italian energy company. The study was customized to suit their needs. We conducted in-depth interviews with the heads of communication from Allianz (based in Munich), Philips (based in Amsterdam), Enel (ITaly), Novo Nordisk (Copenhagen and Petrobras (Rio de Janeiro). We also...

Posted on PR Nexus

Future leaders need more than digital PR

Everywhere you look, those starting out on a career in public relations are urged to focus on developing skills in digital PR.  But as such competencies shortly will be little more than a commodity possessed by most young graduates and practitioners in the field (as well as many with years of experience), future leaders will need much more than an ability to craft a Tweet or build a network of Facebook friends. Looking at the...