Weekly callout of PR campaigns, “Touchdowns and Fumbles”

Readers of PR Conversations (particularly those involved in media relations or media coaching) might find the weekly e-newsletter, Touchdowns and Fumbles, produced by Veritas Communications to be just the ticket for a Friday half-time break. Its game is to provide a brief analysis of select news stories from a PR perspective. As indicated in last week’s issue (July 6th), “…we only comment on the communications play, not on the substance of the issue.”

1982 Tylenol case a misleading myth: O’Dwyer takes on Fortune, J& J and the public relations establishment!!

My good and esteemed friend, Jack O’Dwyer, has overturned yet another rug from the dainty sitting room in which our professional community enjoys talking to herself in the mirror in the most onanistic of behaviours (not that, as bloggers, we act differently…) and the air does not smell so good…. Just in case, according to Wikipedia, Onan is a person described in the book of Genesis in the Hebrew Bible. The word onanism, an older...

Is it too soon for the media to begin assigning blame? PR practitioners invited to weigh in with a vote

In its Daily ‘Dog section of the website, Bulldog Reporter (which bills itself as “The Leading Source of PR Views, News and Tools”) usually has a running “Pulse of PR” spot poll. Often time the results are interesting and relatively useful from a “trends” perspective. Given the glut of information (from many mediums) and opinion over the past week, the most recent one seems particularly timely. Do you think it’s too soon for the media...