Selecting stakeholder groups for effective communication in the 21st-Century

As an employee relations (or internal communication) professional, how do you specifically identify your stakeholders? What approach and methods do you adopt and how do you implement them appropriately in order to communicate clearly? A guest interview and conversation between Toni Muzi Falconi and Rachel Miller Recently Toni Muzi Falconi approached PR Conversations about some of his current examinations regarding alternative approaches to communicating with stakeholders. It was determined the most effective method to understand...