War Child Canada's creative fight for attention

Madeline Lunney interviews James Topham, War Child Canada’s director of communications and marketing Backgrounder Inspired by altruism, faith, family or end-of-year taking stock (and income tax receipts), the majority of people in Canada choose December to make financial contributions to charities. Realizing this, some non-governmental organizations (NGOs) run special, targeted campaigns during the holidays. Others anticipate that their outreach and communication efforts carried out throughout the year will have an impact. Whether a short- or...