The two-faced god and our cusp catastrophe

News that celebutante Kim Kardashian is to produce a ‘reality’ show on public relations sent shivers of dread down my spine this week. More than anything else, it highlighted (for me) the fact that as a profession, we are in the midst of a cusp catastrophe that requires attention from us all. For several months now I have been pondering this phenomenon, evidenced by the multiplicity of practice ‘realities’ that surround us – of which...