Social capital – the lifeblood of public relations
Social capital is the lifeblood of public relations with our ability to interact with others, build relationships, and develop a shared understanding at the heart of what we do. Always has been and always will be. Every new practitioner who enters the occupation, brings with them their existing connections and they rapidly learn the importance of linking, bridging and bonding. Our social capital is of value personally and professionally to us, and to our employers...