Posted on Classic PR Conversations PR Mediums

Exploring "A Brand New World" radio doc

It’s a brand new world. Brand being the key word. Coke, Starbucks, Nike—they all want to sell you something. They always have. But today, brands are not just products and branding is not limited to marketing. In this feature [CBC Radio] documentary, Ira Basen takes us inside a burgeoning brand culture where people obsess about their personal brands, form “relationships” with brands on social media, look to them as legitimate vehicles of social and political...

Posted on Classic PR Conversations PR Mediums

Goodbye brand journalism and content marketing…hello DIY corporate media!

Evolving to corporate media It was almost a year ago that I interviewed Ira Basen on The intersection of public relations and journalism in the digital age on PR Conversations, a post that was quite popular and seemingly influential. For example, it was due to this late July 2012 interview that Ira Basen was invited a year later to be a keynote speaker at the CPRS Conversations2013 conference. In my most-recent Conversations Byte on Maximize...

Posted on PR Mediums

Evolve, grow and pitch your social public relations to the right platforms and audiences

One of the advantages of social public relations is how organizational profile can increase beyond self-hosted brand journalism to platforms owned and operated by others as a result of mindful choices by both parties—the information-sharing relationship and opportunity regarding original content is more equal than the gatekeeper role, and independent reporting and financial filtering goals, of traditional media. I don’t mean simply product or service marketing or promotion, i.e., sales copy masquerading as information. Beyond...

Posted on PR Mediums

The intersection of public relations and journalism in the digital age

A conversation with CanWest’s newest Fellow appointment, Ira Basen Notice from the Faculty of Information and Media Studies (FIMS) at Western University “On behalf of the FIMS appointments committee, I am very pleased to announce that Ira Basen has been appointed our CanWestl Fellow for 2012-2013. Mr. Basen will take up the fellowship during this coming fall [2012] term…. During his tenure as CanWest Fellow, Mr. Basen will be teaching a graduate elective, “The Future...