In just one book – Global Public Relations: spanning borders, spanning cultures
Global Public Relations: spanning borders, spanning cultures Review by Toni Muzi Falconi I’ve now been teaching Global Relations and Intercultural Communication at New York University’s Master’s in Public Relations for five years, including reviewing my (ever-changing) syllabus involving some 150 students to date. From the very beginning, as mandatory course books I have opted to use the Vercic and Sriramesh’a Global Public Relations Handbook (edition 1, and then 2), in tandem with the fundamental Post, Preston, Sachs’ book. Redefining...