Arthur Yann – PR Conversations

July 16, 2013June 28, 2020 PR Nexus

The Art and the science of leaving one’s mark: A requiem for Arthur Yann

“What I’d really like people to say about me after I’m gone is that, in some small ways, I left the profession and the companies and clients I represented better than when I first met them.” – Arthur Yann, APR * * * I don’t know how long Arthur Yann had been in the job of vice president of public relations for the Public Relations Society of America when I mused some five years ago...

July 13, 2011June 28, 2020 PR Motion

Arthur Yann: public relations in a fishbowl

An in-depth interview with the gent practising PR for the world’s largest organization of public relations professionals There’s an irony that public relations as a discipline struggles to manage the industry’s reputation. Why do you think this is the case? There’s some truth to the “shoemaker’s children” analogy, but the root causes go well beyond that. For one thing, the profession hasn’t done itself any favors when it comes to managing its own reputation. High-profile...