Getting serious about PR crisis case studies

Whenever an organisation experiences a ‘crisis’ (or more commonly an incident of lesser magnitude), it is invariably jumped upon as a PR disaster by the online PR pundits who cannot resist the opportunity to criticise how the situation was handled. The view is almost always: “I wouldn’t have done it like that”, accompanied by a list of rules which, in the opinion of the supposed PR expert, should have been followed. Rarely is any research...