I have mentioned before in this blog Tom Watson’s on going deplhi study on priorities for public relations research. Well, the study is now finished and you can read all about its conclusions here tom’s blog
the results are of great interest and, as good old David Phillips comments on Tom’s blog, it is very, very important that a panel of senior professionals and scholars has identified the improving the decision making process of organizations as a first priority! Whether something will come out is difficult to say..but we shall see!
So much for that, but the real treat of this post is another attachement which Tom generously and kindly supplied his delphi participants with: the final response to the third delphi round sent in by Robert Wakefield, a highly admired professor and professional whom I have know for years now.
Recently we met in Bled and exhanged opinions on a number of items: here robert-wakefield-commentary.doc is a very compulsive and clear opinion on what is really needed in public relations research- I might not agree with the entirety of the hit parade he expresses, but there is not a single word int his document which I wouldn’t agree with…and that (for me, at least) is saying one hell of a lot…