With the announcement of the Institute for Public Relations Research Fellows to guide this organization’s overall research program, Bulldog’s Daily Dog gave me the opportunity to write an op-ed.
The entire piece is available online. Among the themes:
1. More attention to the three kinds of research as articulated by Jim Grunig.
2. Under-researched public relations models, most particularly the personal influence model.
3. The need to do a better job tapping relevant research of other disciplines.
4. Getting researchers to think more like practitioners and vice versa.
Hope you’ll check out the piece on Daily Dog.