Beyond Ground Zero: shifting the public relations discourse to an American Muslim identity and global alliance of moderates
Toni Muzi Falconi’s conversation with Imam Feisal Abdul Rauf on the value of public relations
Recently I was granted the privilege of an extensive conversation with Imam Feisal Abdul Rauf in New York, following up on our first direct [...]
What was your route into public relations? In 1943, Averill Broughton (a public relations and advertising executive with his own firm) interviewed leading PR executives for his book, Careers in Public Relations: The new profession. He observed that these successful practitioners had:
“backed into the field, as it were, by accident, and sat down. Afterwards it [...]
The Barcelona Declaration of Measurement Principles for public relations have been discussed and even endorsed by professional bodies and industry publications around the world – but there’s little evidence of “walking the talk” if you look at the Award programmes they run.
In particular, use of AVE is neither prohibited nor penalised whilst a lack of [...]
Global Public Relations: spanning borders, spanning cultures
Review by Toni Muzi Falconi
I’ve now been teaching Global Relations and Intercultural Communication at New York University’s Master’s in Public Relations for five years, including reviewing my (ever-changing) syllabus involving some 150 students to date.
From the very beginning, as mandatory course books I have opted to use the Vercic and Sriramesh’a Global [...]
In May 2008, Catherine Arrow produced a useful edited publication: What is PR? which brought together a range of posts from PR Conversation touching on the ”big question” that seems to be of eternal interest to practitioners, academics and of course, students.
Toni Muzi Falconi commenting on two recent events recommends re-reading this document. He writes:
The Bled Symposium this year [...]
The approved text of the Stockholm Accords can be accessed as a pdf here: Stockholm Accords final version May 15