Beyond Ground Zero: shifting the public relations discourse
Beyond Ground Zero: shifting the public relations discourse to an American Muslim identity and global alliance of moderates
Toni Muzi Falconi’s conversation with Imam Feisal Abdul Rauf on the value of public relations
Recently I was granted the privilege of an extensive conversation with Imam Feisal Abdul Rauf in New York, following up on our first direct [...]
A journey to Mars: how planet PR used to be
One discussion theme emerging at PR Conversations during 2011 has been the role of women in public relations. Although PR has become a feminised occupation since the 1990s, many issues remain such as salary differentials, dominance of men in senior positions and 90% female intake on undergraduate degree courses, which we’ve debated in one post [...]
Do you know where you’re going to? Public relations career advice
What was your route into public relations? In 1943, Averill Broughton (a public relations and advertising executive with his own firm) interviewed leading PR executives for his book, Careers in Public Relations: The new profession. He observed that these successful practitioners had:
“backed into the field, as it were, by accident, and sat down. Afterwards it [...]
PR is what PR does – a question of ethics
Not surprisingly there’s been a great deal of discussion of ethics in relation to the News Corp phone-hacking scandal. Although journalism and corporate governance are facing the real ethical questions, public relations has been brought into the mix by many commentators. Indeed, the Vancouver Sun attributes any ethical lapses in journalism to the practice of [...]
Why don’t PR Awards walk the talk on evaluation?
The Barcelona Declaration of Measurement Principles for public relations have been discussed and even endorsed by professional bodies and industry publications around the world – but there’s little evidence of “walking the talk” if you look at the Award programmes they run.
In particular, use of AVE is neither prohibited nor penalised whilst a lack of [...]
In just one book – Global Public Relations: spanning borders, spanning cultures
Global Public Relations: spanning borders, spanning cultures
Review by Toni Muzi Falconi
I’ve now been teaching Global Relations and Intercultural Communication at New York University’s Master’s in Public Relations for five years, including reviewing my (ever-changing) syllabus involving some 150 students to date.
From the very beginning, as mandatory course books I have opted to use the Vercic and Sriramesh’a Global [...]
The big question: What is PR?
In May 2008, Catherine Arrow produced a useful edited publication: What is PR? which brought together a range of posts from PR Conversation touching on the ”big question” that seems to be of eternal interest to practitioners, academics and of course, students.
Toni Muzi Falconi commenting on two recent events recommends re-reading this document. He writes:
The Bled Symposium this year [...]
Stockholm Accords approved text
The approved text of the Stockholm Accords can be accessed as a pdf here: Stockholm Accords final version May 15
Have More Walls Come Tumbling Down?
Co-authored with Mike Klein
In the later part of the year that ends today, much attention has been paid to the 20th anniversary of the fall of the Berlin Wall. But another wall seems to have been definitively torn down this year with much less brouhaha: the distinctions between social, political, commercial and employee communication. The [...]
A year end invitation to discuss the global public relations attack against Google
Posted by Toni Muzi Falconi on December 28, 2009 · 22 Comments
I have no personal gripe with Google
If anything, as an intense yet only partial user of its many and increasing services, I am a satisfied consumer of Google.
This however does not necessarily imply that I am an ally.
You have surely realized over these recent weeks and months that Google is under an intense public relations [...]
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