Beyond Ground Zero: shifting the public relations discourse
Beyond Ground Zero: shifting the public relations discourse to an American Muslim identity and global alliance of moderates
Toni Muzi Falconi’s conversation with Imam Feisal Abdul Rauf on the value of public relations
Recently I was granted the privilege of an extensive conversation with Imam Feisal Abdul Rauf in New York, following up on our first direct [...]
One world, many voices in PR
Toni Muzi Falconi shares his impressions of the first Global Congress for Muslim PR Practitioners
In Kuala Lumpur, Malaysia, from December 5 to 7, 20011, 197 Muslim colleagues from 33 countries, plus two non-Muslim Canadians (Jean Valin and Dan Tisch) and one non-Muslim Italian—the author of this guest post—gathered together for the inaugural Global Congress for [...]
Mentoring, networking and innovation: a prescription for the 21st century
Mentoring, networking and innovation: a prescription for the 21st century, is a co-authored guest post by Alan Berkson and Fred McClimans
History is filled with examples of linkages between networking, mentoring and innovation, but over the centuries the “knowledge acquisition ecosystem” has changed considerably. There was a time when this process was slow and rooted [...]
Truth to Power: A tribute to PR pioneer and critic, Chet Burger
Guest post by Ira Basen
I think the hardest thing for anybody in life, certainly anybody in public relations or among management consultants, is to tell truth to power.” — Chet Burger (2008)
Chet Burger spent half a century in public relations speaking truth to power. And his death from cancer last March at the age of [...]
Looking backwards to move forward in PR
The world’s eyes were on the British Royal Wedding on Friday with a million people on the streets of London, two billion watching live with 24:7 television coverage, tens of thousands engaged through social media or catching up via on demand after the event. This was a world event where the opportunity for public relations [...]
PR lessons from 2010 – the year of the mega crisis
Undoubtedly 2010 has been the year of the mega crisis, which as the Guardian’s City editor, Richard Wachman recently commented [when talking about BP's reaction to the Gulf of Mexico oil spill] provide ‘a textbook example of how not to do things and will be studied by students of PR for years to come’.
Not suprisingly, [...]
Sliding doors: Italian PR
By Toni Muzi Falconi
Way back in 1983, the young Italian sociologist, Emanuele Invernizzi (current president of the European Public Relations Education and Research Association (Euprera), carried out on behalf of the Italian Federation of Public Relations (Ferpi) his first research project in the public relations domain, titled “Terziario Avanzato e Nuove Professioni: il caso delle [...]
An international view of crisis management of the Chile mine disaster
On the face of it, the handling of international media relations following the Chilean mining disaster has been a triumph. It appeared to strike the perfect balance between control and lightness of touch.
The open communications approach that was evident from initial reports of the collapse of the mine reflected the leadership style of the Chilean [...]
OOPS! Gordon Brown’s recent debacle leads public relators to think this one out, with some care….
If a subject to be trusted is ‘one who does what he says….walk the talk and, when useful, talk the walk…’ then we must discipline ourselves to think, speak privately and publicly as if our thoughts and words were to appear on the front page of the New York Times.