Nurturing Knowledge – a job for PR
‘Imagine a World Without Free Knowledge’ – Wikipedia’s blackout protest statement is a reminder of the value and reliance placed on repositories of online information. How many of us turn to Google, Wikipedia, digital dictionaries, social media or online news sources routinely when we want to know something?
The English-speaking student population is apparently distraught that [...]
There’s no such thing as online or digital PR anymore…
That seems to be the message from Philip Young who, with David Phillips, is editing a special edition of the online journal, PRism on the topic: Beyond Online Public Relations (to be published early in 2012).
Philip claims that “Today ALL PR is Online PR” and is interested in papers that support or challenge the view [...]
You start (me) up. When and how to ramp up PR?
Guest post by Bob Geller
As a veteran of the tech industry – in the PR agency world for the past 14 years and on the industry/client side before that – I have worked with many startups. I am often asked, “When is the right time for a young company to bring an agency on, [...]
Writings On The Wall
A twitterwall is a tool, nothing else. Don’t blame the twitterwall for all the stupid things that might appear on it. Used prudently, twitterwalls can add a lot of value to your event, conference etc. And it’s not exactly rocket science to do it right. Here are a couple of suggestions:
Public relations needs more than digital natives
Whether you call it digital PR, online PR, or social media (SM) relations – public relations practitioners are being told they must enter this “brave new world”, embrace the “revolution” and engage with “new influencers” at every turn. With a religious fervour, the gurus and advocates are now on overdrive in promoting technological solutions to [...]
According to Doug Lacombe, taking a dump is not necessarily the news
Unless publishers are prepared to add human aggregation and curation to the mix, they should shun syndication, lest they further commoditize the news business and strip away all value to readers and advertisers.
Semantic Web – Not Our Business?
The Semantic Web, or Web 3.0 if you want, will probably not be simply a semantically pimped-up Web 2.0 but will put all the Web on a new level (just think about search technologies). As far as I have understood the concept of the Semantic Web (which might not be very profound, I admit) it will be much more structural and technology-based, though technology might not be as visible as in Web 2.0.
Using Twitter for PR events
Posted by Heather Yaxley on August 9, 2011 · 11 Comments
How should you use Twitter for public relations events? This is a topic we’ve pondered among the PR Conversations team (Judy Gombita, Markus Pirchner and Heather Yaxley). Twitter offers potential for conferences, launches, announcements, stunts and many other PR events – and we’ve seen it used well, and badly. We’ve used Twitter at events, and [...]
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