Public relations and the public interest: a matter of opinion
Recently the phrase “public interest” started an offline debate between two PR Conversations stalwarts, Toni Muzi Falconi and Heather Yaxley. This blog exists to encourage discourse about public relations and its role from a variety of perspectives, although normally, conversations are stimulated by a post, and then move into the comments section or onto Twitter. [...]
Future leaders need more than digital PR
Everywhere you look, those starting out on a career in public relations are urged to focus on developing skills in digital PR. But as such competencies shortly will be little more than a commodity possessed by most young graduates and practitioners in the field (as well as many with years of experience), future leaders will [...]
Tiny bites of differentiation, feeding the business body and soul
Cross-posted from Ellen (Elli) St. George Godfrey’s Ability, Success Growth blog, this is the “framing” post for this week’s #kaizenblog chat (where I’m joining regular host, Elli, as the guest moderator). This is not a typical PR Conversations post, but it does fall within the areas of “reflect a wide variety of voices” (i.e., including [...]
Why don’t PR Awards walk the talk on evaluation?
The Barcelona Declaration of Measurement Principles for public relations have been discussed and even endorsed by professional bodies and industry publications around the world – but there’s little evidence of “walking the talk” if you look at the Award programmes they run.
In particular, use of AVE is neither prohibited nor penalised whilst a lack of [...]
Triple-associate Sean Williams asks, “Why join?”
It used to be that the only way to access research, best practices, talent and senior-level guidance in the communication profession was to be a part of an industry organization.
Stockholm Accords approved text
The approved text of the Stockholm Accords can be accessed as a pdf here: Stockholm Accords final version May 15
PR Conversations Redux
Welcome to the new look PR Conversations, or as we like to see it, PR Conversations Redux. The revised format aims to offer a platform for informed discussion, where a wide variety of voices will take a fresh approach to looking at public relations in a global-local context.