Three wise men – homage to a public relations paradigm
In the last PR Conversations post, Toni Muzi Falconi presented a revised conceptual framework that proposed an organization should apply six generic principles of public relations within the operative context of six infrastructural characteristics to determine specific applications.
The paradigm was subsequently developed with input from Rob Wakefield from Brigham Young University (the first scholar to [...]
Generic principles and specific applications in public relations
In this post, Toni Muzi Falconi presents his development of a paradigm of public relations that seeks to establish common understanding of its strategic role in the contemporary, increasingly globalised environment.
Toni subsequently discussed the concept in an email conversation with Rob Wakefield from Brigham Young University (the first scholar to theorize the paradigm a couple [...]
Developing a worldview of public relations
All conversations about public relations reflect specific worldviews – and this is something we should examine when developing theory, considering practice or undertaking research in the field. Our opinions, prejudices and arguments are the outcome of personal and professional experience, our educational background, our values and perspectives on how things are – or should [...]
Refreshing the PR advocacy platform through the Melbourne Mandate 2012
With only a couple of weeks to go before the Global Alliance’s World Public Relations Forum (WPRF) kicks off, I was reminded of Heather Yaxley’s post around this time last year on relationship advice for PR practitioners. More than 700 delegates from every continent will be meeting in Australia and part of the agenda will [...]
Communication without borders…or marketplace competition
When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “competition” borders can be put aside.
Welcome to an atypical PR Conversations tête-à-tête. One conversant is John Paluszek of Ketchum (USA) and immediate past chair of the Global Alliance for Public Relations and Communications Management, a featured [...]
Italian women in PR: challenges and opportunities
Op-Ed by Enrica Orecchia
Italian women in PR: challenges and opportunities
The gender-balance question in our PR discipline continues to be a topic of interest, as evidenced by a recent poll and discussion in LinkedIn’s Public Relations Professionals Group, “Why are there more women than men in PR?” That debate inspired me to write my own blog [...]
Public relations as a promotional industry
It is hard not to believe the PRSA’S #prdefined initiative has resulted in three proposed definitions supporting public relations as a profession. Any reference to persuasive or promotional aspects of the occupation have been filtered out in preference to the more status-oriented relationship perspective of PR. The end result will have an aspirational feel good [...]
A journey to Mars: how planet PR used to be
One discussion theme emerging at PR Conversations during 2011 has been the role of women in public relations. Although PR has become a feminised occupation since the 1990s, many issues remain such as salary differentials, dominance of men in senior positions and 90% female intake on undergraduate degree courses, which we’ve debated in one post [...]
Public relations and the public interest: a matter of opinion
Recently the phrase “public interest” started an offline debate between two PR Conversations stalwarts, Toni Muzi Falconi and Heather Yaxley. This blog exists to encourage discourse about public relations and its role from a variety of perspectives, although normally, conversations are stimulated by a post, and then move into the comments section or onto Twitter. [...]
The communication process more important than outcomes on PR Conversations
Posted by Judy Gombita on June 19, 2012 · 39 Comments
Process is more important than outcome
When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
–Point #3 from (internationally renowned designer) Bruce Mau’s Incomplete Manifesto for Growth
Currently I’m transitioning [...]
Filed under PR Nexus · Tagged with Benita Steyn, Bob Geller, Bruce Mau, certification, CIPR, Communication, Content marketing, endorsement, Google Analytics, Heather Yaxley, Incomplete Manifesto for Growth, Judy Gombita, Markus Pirchner, Neal Schaffer, outcomes, process, Public Relations, relationship building, relevant blog comments, Reputation, Richard Bailey, robust content, search, SEO, student blog citations, Terry Flynn, traffic, trust, value, Windmill Networking