In the last PR Conversations post, Toni Muzi Falconi presented a revised conceptual framework that proposed an organization should apply six generic principles of public relations within the operative context of six infrastructural characteristics to determine specific applications.
The paradigm was subsequently developed with input from Rob Wakefield from Brigham Young University (the first scholar to [...]
In this post, Toni Muzi Falconi presents his development of a paradigm of public relations that seeks to establish common understanding of its strategic role in the contemporary, increasingly globalised environment.
Toni subsequently discussed the concept in an email conversation with Rob Wakefield from Brigham Young University (the first scholar to theorize the paradigm a couple [...]
All conversations about public relations reflect specific worldviews – and this is something we should examine when developing theory, considering practice or undertaking research in the field. Our opinions, prejudices and arguments are the outcome of personal and professional experience, our educational background, our values and perspectives on how things are – or should [...]
With only a couple of weeks to go before the Global Alliance’s World Public Relations Forum (WPRF) kicks off, I was reminded of Heather Yaxley’s post around this time last year on relationship advice for PR practitioners. More than 700 delegates from every continent will be meeting in Australia and part of the agenda will [...]
When it comes to sharing information about global public relations, standards and best practices, it’s great that typical marketplace “competition” borders can be put aside.
Welcome to an atypical PR Conversations tête-à-tête. One conversant is John Paluszek of Ketchum (USA) and immediate past chair of the Global Alliance for Public Relations and Communications Management, a featured [...]
Process is more important than outcome
When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.
–Point #3 from (internationally renowned designer) Bruce Mau’s Incomplete Manifesto for Growth
Currently I’m transitioning [...]
Op-Ed by Enrica Orecchia
Italian women in PR: challenges and opportunities
The gender-balance question in our PR discipline continues to be a topic of interest, as evidenced by a recent poll and discussion in LinkedIn’s Public Relations Professionals Group, “Why are there more women than men in PR?” That debate inspired me to write my own blog [...]
Recently the phrase “public interest” started an offline debate between two PR Conversations stalwarts, Toni Muzi Falconi and Heather Yaxley. This blog exists to encourage discourse about public relations and its role from a variety of perspectives, although normally, conversations are stimulated by a post, and then move into the comments section or onto Twitter. [...]