Grunig PR Masterclass: Insight into diversity and excellence
This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture.
We extend our thanks to James, Larissa and Toni [...]
Transparent Swede filmmaker Fredrik-David vs. aggressive Dole-Goliath PR
An exclusive interview with Swedish documentary filmmaker, Fredrik Gertten, about his 2009 BANANAS! film and his currently screening (at film festivals around the world) Big Boys Gone Bananas!* documentary.
In particular, we talk about Dole’s aggressive corporate public relations and media campaign, which worked to prevent WG Film’s BANANAS! documentary from screening in the USA on [...]
Closing the door on the gatekeeper role in PR
At a Sustainable Conversations event earlier this week (organised by Kantar Media), I started to think about the impact on both public relations and journalism of ongoing communications changes. In particular, it is clear neither occupation can maintain their traditionally exclusive roles as ‘gatekeepers’ in filtering and controlling the flow of information that is [...]
Occupy Next (CBC Radio documentary)
New CBC Radio documentary: Occupy Next
We’re interrupting our regularly scheduled PR Conversations programming to tell you the exciting news that that Ira Basen has another documentary, airing on Sunday, April 1st (no joke) on The Sunday Edition.
I asked Ira to tell me what this one was about:
“Occupy Next looks first at the rather extraordinary [...]
Pink Ribbons, Inc. — Rage against the marketing machine’s “shiny, pink success story”
A “conversational” documentary film review by Judy Gombita and Madeline Lunney
Question 13 of our PRoust Questionnaire:
“Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner?”
Answer: Pink Ribbons, Inc.
In early January, we were invited to a private screening of the National Film Board’s feature documentary, Pink Ribbons, Inc. (which [...]
A defining moment for public relations
Guest post by Terry Flynn, PhD, APR, FCPRS
Setting the stage for a defining moment for public relations
Over the past few weeks, hundreds of public relations professionals were engaged in the Public Relations Society of America-led initiative to “redefine” public relations. This program, which includes the support of various public relations organizations—such as the International Association [...]
A mediated dissertation on crisis coverage
Traditional news vs. social media: what’s different?
Guest post by Bob Conrad, PhD, APR
Picking a dissertation topic is not for the faint of heart or the unprepared. Narrowing an issue into components and sub-components involves, first, picking a topic, then exploring what others have researched in that area and, finally, finding your own niche.
Crisis communications, [...]
Super-sized sound bites regarding the Arab Awakening
What makes for a great sound bite from a thought leader or information researcher, gatherer or curator is the ability to distill or crystallize a bigger concept or original observation into a compelling, usually short (and easily remembered) weaving of words.
Although it’s true that great sound bites can be (and often are) researched and crafted [...]
A private viewing inside the Museum of Public Relations
Guest interview by Toni Muzi Falconi with founder of the fascinating non-profit venture, the Museum of Public Relations (http://www.prmuseum.com) Shelley Spector.
1. Why did you decide to establish the PR museum?
I had toyed with the idea for some time, but the impetus to set it up was getting to know Eddie Bernays, who offered his [...]
What do digital immigrants really know about social media? Part II
This second part of a conversation about the role of social media in PR moves on to reflect on the practices of organisations and their representatives in this ever changing terrain. Heather Yaxley and Judy Gombita share their views and offer some cautionary advice.
Judy Gombita
The previous post referenced the Pew Internet “Generations Online” [...]