Evolve, grow and pitch your social public relations to the right platforms and audiences
One of the advantages of social public relations is how organizational profile can increase beyond self-hosted brand journalism to platforms owned and operated by others as a result of mindful choices by both parties—the information-sharing relationship and opportunity regarding original content is more equal than the gatekeeper role, and independent reporting and financial filtering goals, [...]
500 PR Conversations
This is post #501 – which seems a useful milestone to reflect on the previous 500 posts at PR Conversations, and invite you to contribute your views on the blog overall.
For me, PR Conversations has provided a global platform for debating and considering a wide range of classic and contemporary developments in public relations. [...]
The PR impact of rejection and denial
Modern media is making it ever easier for people to reject things that they don’t want to hear. We can scan and filter out sentiments or information that we find objectionable or which doesn’t fit with our existing world view. But rather than actively assess information before accepting or rejecting it (as proposed [...]
The final word – why PR books still matter
When was the last time you read a public relations book? I mean a proper book with pages that you turn by hand, not a representation that you flick with a finger. A real book, where the author had to make a final decision of what to include, before the editing and printing processes [...]
The intersection of public relations and journalism in the digital age
A conversation with CanWest’s newest Fellow appointment, Ira Basen
Notice from the Faculty of Information and Media Studies (FIMS) at Western University
“On behalf of the FIMS appointments committee, I am very pleased to announce that Ira Basen has been appointed our CanWestl Fellow for 2012-2013. Mr. Basen will take up the fellowship during this coming fall [...]
Archiving the future of public relations
The International History of Public Relations Conference (IHPRC) at Bournemouth University again delivered much fascinating and thought-provoking insight into our past, present and future. None of the papers could be presented without extensive research – whether that involved interviews with those whose experiences are now valuable archive material, or investigating existing resources.
It is also [...]
Grunig PR Masterclass: Insight into diversity and excellence
This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture.
We extend our thanks to James, Larissa and Toni [...]
Transparent Swede filmmaker Fredrik-David vs. aggressive Dole-Goliath PR
An exclusive interview with Swedish documentary filmmaker, Fredrik Gertten, about his 2009 BANANAS! film and his currently screening (at film festivals around the world) Big Boys Gone Bananas!* documentary.
In particular, we talk about Dole’s aggressive corporate public relations and media campaign, which worked to prevent WG Film’s BANANAS! documentary from screening in the USA on [...]
Closing the door on the gatekeeper role in PR
At a Sustainable Conversations event earlier this week (organised by Kantar Media), I started to think about the impact on both public relations and journalism of ongoing communications changes. In particular, it is clear neither occupation can maintain their traditionally exclusive roles as ‘gatekeepers’ in filtering and controlling the flow of information that is [...]
Occupy Next (CBC Radio documentary)
New CBC Radio documentary: Occupy Next
We’re interrupting our regularly scheduled PR Conversations programming to tell you the exciting news that that Ira Basen has another documentary, airing on Sunday, April 1st (no joke) on The Sunday Edition.
I asked Ira to tell me what this one was about:
“Occupy Next looks first at the rather extraordinary [...]