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Posted by Judy Gombita on February 2, 2012 · 4 Comments
A “conversational” documentary film review by Judy Gombita and Madeline Lunney
Question 13 of our PRoust Questionnaire:
“Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner?”
Answer: Pink Ribbons, Inc.
In early January, we were invited to a private screening of the National Film Board’s feature documentary, Pink Ribbons, Inc. (which [...]
Filed under PR Mediums · Tagged with #PinkRibbonsInc, breast cancer, cancer cure, cancer research, cause marketing, corporate greed, corporate social responsibility, environmental causes, fundraising campaigns, Léa Pool, NFB, philanthropy, pink ribbons, Pink Ribbons Inc., pinkwashing, Ravida Din
Posted by Judy Gombita on December 7, 2011 · 88 Comments
Guest post by Terry Flynn, PhD, APR, FCPRS
Setting the stage for a defining moment for public relations
Over the past few weeks, hundreds of public relations professionals were engaged in the Public Relations Society of America-led initiative to “redefine” public relations. This program, which includes the support of various public relations organizations—such as the International Association [...]
Posted by Judy Gombita on July 7, 2011 · 10 Comments
Traditional news vs. social media: what’s different?
Guest post by Bob Conrad, PhD, APR
Picking a dissertation topic is not for the faint of heart or the unprepared. Narrowing an issue into components and sub-components involves, first, picking a topic, then exploring what others have researched in that area and, finally, finding your own niche.
Crisis communications, [...]
Filed under PR Mediums · Tagged with AP, Bob Conrad, brand crisis, controversy, crisis communications, crisis research, Good Bad Spin blog, Leximancer, news, Politics, social media monitoring, traditional media
Posted by Judy Gombita on May 31, 2011 · 1 Comment
What makes for a great sound bite from a thought leader or information researcher, gatherer or curator is the ability to distill or crystallize a bigger concept or original observation into a compelling, usually short (and easily remembered) weaving of words.
Although it’s true that great sound bites can be (and often are) researched and crafted [...]
Filed under PR Mediums · Tagged with activism, Arab Awakening, Arab Spring, authenticity, Jill York, Munk School of Global Affairs, originality, revolutions, Sarah Abdurrahman, Sonia Verma, sound bites, thought leadership
Posted by Heather Yaxley on May 11, 2011 · Leave a Comment
Guest interview by Toni Muzi Falconi with founder of the fascinating non-profit venture, the Museum of Public Relations (http://www.prmuseum.com) Shelley Spector.
1. Why did you decide to establish the PR museum?
I had toyed with the idea for some time, but the impetus to set it up was getting to know Eddie Bernays, who offered his [...]
Posted by Heather Yaxley on March 4, 2011 · 18 Comments
This second part of a conversation about the role of social media in PR moves on to reflect on the practices of organisations and their representatives in this ever changing terrain. Heather Yaxley and Judy Gombita share their views and offer some cautionary advice.
Judy Gombita
The previous post referenced the Pew Internet “Generations Online” [...]
Posted by Judy Gombita on December 1, 2010 · 13 Comments
New radio documentary from Ira Basen airs on December 5th
This coming Sunday (December 5th), a new, one-hour documentary is set to air on CBC Radio One’s The Sunday Edition. Engineering Search: The story of the algorithm that changed the world, tracks the evolution of search engine optimization, particularly in regards to Google. More details are [...]
Posted by Heather Yaxley on November 1, 2010 · 9 Comments
By Philip J Kitchen, Dean, Faculty of Business, Brock University, St. Catharines, Ontario, Canada
In the past two decades PR practitioners have become more involved with electronic activities that have allowed them to engage at different levels with clients, media and various online communities. Monitoring online interaction and presence has also become an important practice [...]
Posted by Heather Yaxley on August 26, 2010 · 2 Comments
Global Public Relations: spanning borders, spanning cultures
Review by Toni Muzi Falconi
I’ve now been teaching Global Relations and Intercultural Communication at New York University’s Master’s in Public Relations for five years, including reviewing my (ever-changing) syllabus involving some 150 students to date.
From the very beginning, as mandatory course books I have opted to use the Vercic and Sriramesh’a Global [...]
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