Contending for content – PR, journalism and marketing
Back in the 1970s, there was a vision of a paperless office; whilst the futurist, Alvin Toffler predicted increased technology was creating information overload. The reality is that we’re using more paper than ever – alongside an ever exploding volume of online content. I’m sure I could find data to illustrate the trend, [...]
PR use of statistics on trial – where’s your evidence?
Guest post by Nigel Hawkes.
Healthcare reform is controversial, as both the US and the UK have found. In Britain, a chorus of protest has been generated by a Bill to reform the National Health Service. Some of the most powerful interventions have come from the Royal Colleges – highly-esteemed bodies that exist to promote and [...]
Plotting PR narrative in social media
In public relations, narrative offers a way to enable ideas, opinions, values and meaning to be expressed within a broader framework than the concept of “key messages”, which tend to reflect slogans, headlines and other contrived statements. Key messages can be part of the organizational narrative but too often are simply BS corp-speak lacking any [...]
Social media engagement: The PR2.0 shift for politics
Guest post by Tyler Orchard
Social media engagement: The PR2.0 shift for politics
Whether you work in the private or public sector, social media and PR2.0 have evolved into something more than just another set of communications vehicles. Perhaps several years ago taking the plunge into Twitter or Facebook would be a choice one could make based [...]
Assessing Ottawa Public Health’s ongoing response to the endoscopies infection scare
Guest post by Josh Greenberg, PhD
Establishing the scenario
In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure [...]
Constructing the Organizational Narrative: PR definition in the making
There’s an insidious, four-letter word that continues to haunt and largely define the public relations industry (at least in the public’s estimation): Spin.
We know this. We fight it. But a big part of the problem is that the average person still does not know what it is we do. For that matter, some practitioners appear [...]
Public relations 2011: PR primer for (social) networking
Earlier this year on PR Conversations, The wind is in Craig Pearce’s sails, detailed availability of this Australian’s free e-report initiative, Public relations 2011: issues, insights and ideas, which features a roster of international authors and original articles.
The sole Canadian representative, one of my two contributions is now online; following is an excerpt.
PR primer for [...]
PR rules not OK
For an occupation that depends on freedom of expression to operate, it seems there are many who relish nothing more than imposing rules on the practice – and even the conceptualisation – of public relations.
First we have calls for a licence to operate, regulation, accreditation or registration of practitioners. Even if you voluntarily join a [...]
Improving stakeholder relationships through nets, neuros and algorithms
Guest post by Toni Muzi Falconi
Idea genesis
Public relations practice seeks to identify and convince potential influencers in advocating ideas, arguments, products and services in line with client or employer objectives, thus attempting to overcome the limitations of outreach and credibility.
The issue of relationships with stakeholders – powered by the increasing pressure of expectations on [...]
The wind is in Craig Pearce’s sails
New e-report: Public relations 2011: issues, insights and ideas
In December 2010 an email arrived in my inbox originating from the other side of the world, inviting participation in an intriguing project initiated by Australian (online) colleague, Craig Pearce: a planned (free) e-report comprising a variety of contributions from PR practitioners and academics located in different [...]