Selecting stakeholder groups for effective communication in the 21st-Century
As an employee relations (or internal communication) professional, how do you specifically identify your stakeholders?
What approach and methods do you adopt and how do you implement them appropriately in order to communicate clearly?
A guest interview and conversation between
Toni Muzi Falconi and Rachel Miller
Recently Toni Muzi Falconi approached PR Conversations about some of [...]
Gen Y graduate still kangarooish about PR theory in practice
Perhaps atypical of my cohort, but continuing to find a place for PR theory in my agency’s practice
Guest post by Katie Sheppet
PR practitioners of Generation Y, including myself, often are pigeonholed as the “I want it right now” generation (The PR Practitioner). We’re criticised for thinking we know everything or for wanting “it all” too [...]
By Jove, PR for PR works!
Public relations for public relations is effective! Why should we be surprised?
Guest OpEd by Toni Muzi Falconi
“I have nothing against regulation that verifies and controls, in the public interest, the consequences of our actions, because we need to be fully responsible for what we do. As journalists need to be free to write what they [...]
An honest role for PR in integrated reporting vs. sustainability propaganda
Guest post by Mojca Drevenšek
What is the role and importance of public relations professionals in fostering integrated reporting (IR) practices in corporations and other organizations?
This was the theme of my 2012 Bledcom paper, highly influenced by an earlier conference paper by Benita Steyn and Estelle de Beer, “The Strategic Role of Public Relations in the [...]
London 2012 – stories of a peripatetic PR
Guest post by Peter Brill, Managing Director, Net.Mentor Ltd
There are a group of people who spend their life seeking the constant change and irregular adrenaline rush of the Olympic and Paralympic Games. These are ‘Olympic nomads’ and no sooner does one Games finish, than they are already moving home and signing contracts for the [...]
BLEDing-edge public relations research in 2012
Bled Symposium 2012 summary by Toni Muzi Falconi
Ten years ago, in July 2002, some 100 scholars and professionals from many European countries met in Bled, Slovenia, to discuss and launch the Bled Manifesto, possibly the single most important document concerning our profession to date; this document has had a huge impact [...]
Contending for content – PR, journalism and marketing
Back in the 1970s, there was a vision of a paperless office; whilst the futurist, Alvin Toffler predicted increased technology was creating information overload. The reality is that we’re using more paper than ever – alongside an ever exploding volume of online content. I’m sure I could find data to illustrate the trend, [...]
PR use of statistics on trial – where’s your evidence?
Guest post by Nigel Hawkes.
Healthcare reform is controversial, as both the US and the UK have found. In Britain, a chorus of protest has been generated by a Bill to reform the National Health Service. Some of the most powerful interventions have come from the Royal Colleges – highly-esteemed bodies that exist to promote and [...]
Plotting PR narrative in social media
In public relations, narrative offers a way to enable ideas, opinions, values and meaning to be expressed within a broader framework than the concept of “key messages”, which tend to reflect slogans, headlines and other contrived statements. Key messages can be part of the organizational narrative but too often are simply BS corp-speak lacking any [...]
Social media engagement: The PR2.0 shift for politics
Guest post by Tyler Orchard
Social media engagement: The PR2.0 shift for politics
Whether you work in the private or public sector, social media and PR2.0 have evolved into something more than just another set of communications vehicles. Perhaps several years ago taking the plunge into Twitter or Facebook would be a choice one could make based [...]