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Posted by Judy Gombita on January 25, 2012 · 6 Comments
Guest post by Tyler Orchard
Social media engagement: The PR2.0 shift for politics
Whether you work in the private or public sector, social media and PR2.0 have evolved into something more than just another set of communications vehicles. Perhaps several years ago taking the plunge into Twitter or Facebook would be a choice one could make based [...]
Filed under PR Axis · Tagged with access, disclosure, government communication, Media, Pierre Killeen, political engagement, PR20.0, process, public sector, Social media, Stakeholders, talking points, truth, Tyler Orchard, veracity
Posted by Judy Gombita on October 21, 2011 · 27 Comments
Guest post by Josh Greenberg, PhD
Establishing the scenario
In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure [...]
Filed under PR Axis · Tagged with crisis communications assessment, Dr. Isra Levy, endoscopies infection, Josh Greenberg, media responsibility, nose for outrage, Ottawa Public Health, patient confidentiality, Public Interest, risk assessment, risk communication plan, social media and crisis communications
Posted by Judy Gombita on August 4, 2011 · 1 Comment
Earlier this year on PR Conversations, The wind is in Craig Pearce’s sails, detailed availability of this Australian’s free e-report initiative, Public relations 2011: issues, insights and ideas, which features a roster of international authors and original articles.
The sole Canadian representative, one of my two contributions is now online; following is an excerpt.
PR primer for [...]
Posted by Heather Yaxley on June 15, 2011 · 26 Comments
For an occupation that depends on freedom of expression to operate, it seems there are many who relish nothing more than imposing rules on the practice – and even the conceptualisation – of public relations.
First we have calls for a licence to operate, regulation, accreditation or registration of practitioners. Even if you voluntarily join a [...]
Posted by Judy Gombita on March 21, 2011 · 34 Comments
Guest post by Toni Muzi Falconi
Idea genesis
Public relations practice seeks to identify and convince potential influencers in advocating ideas, arguments, products and services in line with client or employer objectives, thus attempting to overcome the limitations of outreach and credibility.
The issue of relationships with stakeholders – powered by the increasing pressure of expectations on [...]
Posted by Judy Gombita on March 11, 2011 · 2 Comments
New e-report: Public relations 2011: issues, insights and ideas
In December 2010 an email arrived in my inbox originating from the other side of the world, inviting participation in an intriguing project initiated by Australian (online) colleague, Craig Pearce: a planned (free) e-report comprising a variety of contributions from PR practitioners and academics located in different [...]
Posted by Heather Yaxley on January 28, 2011 · 9 Comments
It is interesting that the word ‘consultant’ derives from the Latin, consultare, meaning to debate or discuss. That implies its function is to assist in two-way communications – yet, the role of management consultancy is positioned as assisting organizations to improve performance, through logical analysis and development of plans. The focus is more on management [...]
Posted by Heather Yaxley on November 16, 2010 · 46 Comments
From a PR perspective, there’s a problem with all the discussion regarding the merits or otherwise of paywalls to access online content, the impact of social media or the role of PR versus marketing in this brave new world. It’s all about the media – with little consideration of what we should really be interested [...]
Posted by Heather Yaxley on October 25, 2010 · 9 Comments
By Janette van Kalkeren
The European continent comprises 51 countries with a total of 837 million habitants. Of these, 27 countries (500 million citizens) are members of the European Union (EU), within which there is free movement of people, goods, services and capital; 16 of these countries have the same currency, the Euro. So does this [...]
Posted by Heather Yaxley on October 11, 2010 · 13 Comments
Cost, Complexity, Control and Credibility
By Diane K. Rose
We’ve all heard the mantra that organizational messaging must be consistent across all stakeholders — that it solidifies branding, builds trust with customers and employees, communicates the value of products and services and so on.
Got it. Understood.
Now throw globalization into the mix. Whether you embrace or detest it, [...]
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