A journey to Mars: how planet PR used to be
One discussion theme emerging at PR Conversations during 2011 has been the role of women in public relations. Although PR has become a feminised occupation since the 1990s, many issues remain such as salary differentials, dominance of men in senior positions and 90% female intake on undergraduate degree courses, which we’ve debated in one post [...]
Sex sells – faking it in public relations
Women are successful in public relations – UK data shows a 64:36 female:male gender split in an industry worth £7.5bn. In particular, young women are attracted to the occupation – dominating specialist degree courses (by 4:1 in my experience) and reflecting the largest demographic group in practice.
The secret of their success is often stated as [...]