Transparent Swede filmmaker Fredrik-David vs. aggressive Dole-Goliath PR
Posted by Judy Gombita on April 25, 2012 · 7 Comments
An exclusive interview with Swedish documentary filmmaker, Fredrik Gertten, about his 2009 BANANAS! film and his currently screening (at film festivals around the world) Big Boys Gone Bananas!* documentary.
In particular, we talk about Dole’s aggressive corporate public relations and media campaign, which worked to prevent WG Film’s BANANAS! documentary from screening in the USA on [...]
Filed under PR Mediums · Tagged with aggressive media relations campaign, Alfonse Allende, BANANAS!, Big Boys Gone Bananas!*, buying strategic communications, cease and desist letters, disclosure of PR clients, documentary filmmaking, Dole, Fredrik Gertten, free speech, Max Hamburgers, media strategy, Public Relations, social media and film promotion, Sweden, Swedish Parliament, WG Film, WG Films