Nurturing Knowledge – a job for PR
Posted by Heather Yaxley on January 18, 2012 · 7 Comments
‘Imagine a World Without Free Knowledge’ – Wikipedia’s blackout protest statement is a reminder of the value and reliance placed on repositories of online information. How many of us turn to Google, Wikipedia, digital dictionaries, social media or online news sources routinely when we want to know something?
The English-speaking student population is apparently distraught that [...]
Filed under PR Techster · Tagged with Bordieu, capital value, Change, knowledge, knowledge base, knowledge capital, Measurement, personalised search, Public Relations, Reputation, Research, Social capital, Social media, Web 2.0
PR rules not OK
Posted by Heather Yaxley on June 15, 2011 · 26 Comments
For an occupation that depends on freedom of expression to operate, it seems there are many who relish nothing more than imposing rules on the practice – and even the conceptualisation – of public relations.
First we have calls for a licence to operate, regulation, accreditation or registration of practitioners. Even if you voluntarily join a [...]
Filed under PR Axis · Tagged with Change, Professional Associations, Public Relations, Social media, The Profession, Web 2.0
There’s no such thing as online or digital PR anymore…
Posted by Heather Yaxley on May 6, 2011 · 38 Comments
That seems to be the message from Philip Young who, with David Phillips, is editing a special edition of the online journal, PRism on the topic: Beyond Online Public Relations (to be published early in 2012).
Philip claims that “Today ALL PR is Online PR” and is interested in papers that support or challenge the view [...]
Filed under PR Techster · Tagged with Comment, Digital Public Relations, Online Public Relations, Public Relations, Social media, The Profession, Web 2.0
What do digital immigrants really know about social media? Part II
Posted by Heather Yaxley on March 4, 2011 · 18 Comments
This second part of a conversation about the role of social media in PR moves on to reflect on the practices of organisations and their representatives in this ever changing terrain. Heather Yaxley and Judy Gombita share their views and offer some cautionary advice.
Judy Gombita
The previous post referenced the Pew Internet “Generations Online” [...]
Filed under PR Mediums · Tagged with Communication, Measurement, Public Relations, Social media, Web 2.0
Online Public Relations: The adoption process and innovation challenge, a Greek example
Posted by Heather Yaxley on November 1, 2010 · 9 Comments
By Philip J Kitchen, Dean, Faculty of Business, Brock University, St. Catharines, Ontario, Canada
In the past two decades PR practitioners have become more involved with electronic activities that have allowed them to engage at different levels with clients, media and various online communities. Monitoring online interaction and presence has also become an important practice [...]
Filed under PR Mediums · Tagged with Change, Greece, Public Relations, Social media, Web 2.0
Public Relations before, during, after acquisitions and mergers. Fascinating lessons from Poznan, Poland!
Posted by Toni Muzi Falconi on April 29, 2010 · Leave a Comment
Ok… it took me more than 20 hours by van to return to Italy, while an Icelandic dust closed all of Europe’s airports… courtesy of two young polish drivers (found via the Internet the evening before by one of my benefactors Monika Bogdal from Poznan’s University of Economics… the power of social media…)… yet I [...]
Filed under PR Nexus · Tagged with Change, Crisis Management, Culture, Democracy, Economic Impact, Financial PR, Global communication, Research, Society, Web 2.0
Social Media go Mainstream? Euprera spring symposium in Gent (Belgium)
Posted by Toni Muzi Falconi on March 6, 2010 · 5 Comments
The most stimulating came from Betteke Van Rule: never has public relations been more public! she said from the floor. Which led me to think that, yes!, public relations is definitely about relationships with publics, as many of us have always claimed.
Filed under PR Nexus · Tagged with Blogs, Change, Culture, Education, Media, Reputation, Research, Social impact, Social media, Social Responsibility, Web 2.0
And now, let’s work for the Stockholm Accords and the future of our profession!
Posted by Toni Muzi Falconi on February 12, 2010 · 4 Comments
The communicative organization acts on the insights that relationships have real value, that reputation is shaped through relationships, and that the organization’s own values must be lived in constant dialogue within as well as with its customers, partners and other stakeholders.
Filed under PR Nexus · Tagged with Blogs, Change, Communication, Culture, Economic Impact, Engagement, Evaluation, Governance, Measurement, Professional Associations, Publics, Reputation, Research, Social Responsibility, Web 2.0
Arresting consequences of life with the Thought Police
Posted by Catherine Arrow on January 19, 2010 · 4 Comments
The story concerning the man who joked on Twitter and subsequently found himself under arrest caught my eye yesterday, particularly after the story a couple of months ago involving the US police officer who ordered a showbiz agent to send a tweet.
Filed under PR Sense · Tagged with Audience, censorship, Change, Crisis Management, Democracy, Doncaster arrest, free speech, International communication, Reach, Reputation management, Social media, Social Responsibility, thought police, twitter, Web 2.0
Using Twitter for PR events
Posted by Heather Yaxley on August 9, 2011 · 8 Comments
How should you use Twitter for public relations events? This is a topic we’ve pondered among the PR Conversations team (Judy Gombita, Markus Pirchner and Heather Yaxley). Twitter offers potential for conferences, launches, announcements, stunts and many other PR events – and we’ve seen it used well, and badly. We’ve used Twitter at events, and [...]
Filed under PR Techster · Tagged with Audience, Blogs, Comment, events, Journalists, Public Relations, Social media, twitter, Web 2.0