A cautionary conversation about PR and social media, part I
Posted by Judy Gombita on March 1, 2011 · 11 Comments
With Twitter recently turning five years old, PR Conversations feels it’s time to consider whether it – and other social media platforms – are now serious channels for public relations. Judy Gombita and Heather Yaxley share their views in a two-part blog post.
We’re in agreement that 2011 is definitely the year when there [...]
Filed under PR Mediums · Tagged with digital PR, Gen C, Influencer, knowledge base, social networking behaviour, twitter
Arresting consequences of life with the Thought Police
Posted by Catherine Arrow on January 19, 2010 · 4 Comments
The story concerning the man who joked on Twitter and subsequently found himself under arrest caught my eye yesterday, particularly after the story a couple of months ago involving the US police officer who ordered a showbiz agent to send a tweet.
Filed under PR Sense · Tagged with Audience, censorship, Change, Crisis Management, Democracy, Doncaster arrest, free speech, International communication, Reach, Reputation management, Social media, Social Responsibility, thought police, twitter, Web 2.0
Test of the Twitter Broadcasting System
Posted by Kristen E. Sukalac on August 4, 2009 · 10 Comments
One of the arguments of the proponents of social media is that the audience reigns, choosing which content it wants to consume. Broadcasting is bad, the logic goes, because it doesn’t target messages to specific audiences and doesn’t allow them to choose the desired content.
On that basis, my admittedly limited experience with Twitter makes me [...]
Filed under Seasoned Posts · Tagged with Audience, audiences, brraodcasting, filters, Media, Social media, twitter
Lies, Damn Lies and Twitter
Posted by Kristen E. Sukalac on June 26, 2009 · 5 Comments
When used properly, statistics can be very informative. However, some statistics are meaningless, and some are dishonest. Interpreting statistics requires some technical knowledge, and most people do not have the basic training to know how to read statistics and to take them with a grain of salt. Statistics are particularly misleading with regard to the [...]
Filed under Seasoned Posts · Tagged with Audience, Democracy, Evaluation, impact, Influence, Iran, Measurement, Politics, Social impact, Social media, Society, statistics, twitter
Opinion Fatigue or Productive Serendipity? Where do you sit in the Babel Web?
Posted by Catherine Arrow on March 29, 2009 · 5 Comments
If, like me, your head is spinning with the constant conversation, your ears vibrating with the latest buzz and your hands weary from punching keys on the latest digital toys, then perhaps you would do me the kindness of joining me – perhaps under the shade of a virtual tree – for a bit of [...]
Filed under Seasoned Posts · Tagged with Comment, Communication, Debate, Dialogue, Engagement, ethics, Listening, Practitioners, Public Relations, Social media, Social Responsibility, Society, twitter, Web 2.0
Using Twitter for PR events
Posted by Heather Yaxley on August 9, 2011 · 8 Comments
How should you use Twitter for public relations events? This is a topic we’ve pondered among the PR Conversations team (Judy Gombita, Markus Pirchner and Heather Yaxley). Twitter offers potential for conferences, launches, announcements, stunts and many other PR events – and we’ve seen it used well, and badly. We’ve used Twitter at events, and [...]
Filed under PR Techster · Tagged with Audience, Blogs, Comment, events, Journalists, Public Relations, Social media, twitter, Web 2.0