Public relations 2011: PR primer for (social) networking
Earlier this year on PR Conversations, The wind is in Craig Pearce’s sails, detailed availability of this Australian’s free e-report initiative, Public relations 2011: issues, insights and ideas, which features a roster of international authors and original articles.
The sole Canadian representative, one of my two contributions is now online; following is an excerpt.
PR primer for [...]
Super-sized sound bites regarding the Arab Awakening
What makes for a great sound bite from a thought leader or information researcher, gatherer or curator is the ability to distill or crystallize a bigger concept or original observation into a compelling, usually short (and easily remembered) weaving of words.
Although it’s true that great sound bites can be (and often are) researched and crafted [...]
The wind is in Craig Pearce’s sails
New e-report: Public relations 2011: issues, insights and ideas
In December 2010 an email arrived in my inbox originating from the other side of the world, inviting participation in an intriguing project initiated by Australian (online) colleague, Craig Pearce: a planned (free) e-report comprising a variety of contributions from PR practitioners and academics located in different [...]