Public relations and the public interest: a matter of opinion
Recently the phrase “public interest” started an offline debate between two PR Conversations stalwarts, Toni Muzi Falconi and Heather Yaxley. This blog exists to encourage discourse about public relations and its role from a variety of perspectives, although normally, conversations are stimulated by a post, and then move into the comments section or onto Twitter. [...]
PR rules not OK
For an occupation that depends on freedom of expression to operate, it seems there are many who relish nothing more than imposing rules on the practice – and even the conceptualisation – of public relations.
First we have calls for a licence to operate, regulation, accreditation or registration of practitioners. Even if you voluntarily join a [...]
A private viewing inside the Museum of Public Relations
Guest interview by Toni Muzi Falconi with founder of the fascinating non-profit venture, the Museum of Public Relations (http://www.prmuseum.com) Shelley Spector.
1. Why did you decide to establish the PR museum?
I had toyed with the idea for some time, but the impetus to set it up was getting to know Eddie Bernays, who offered his [...]
Looking backwards to move forward in PR
The world’s eyes were on the British Royal Wedding on Friday with a million people on the streets of London, two billion watching live with 24:7 television coverage, tens of thousands engaged through social media or catching up via on demand after the event. This was a world event where the opportunity for public relations [...]
Future leaders need more than digital PR
Everywhere you look, those starting out on a career in public relations are urged to focus on developing skills in digital PR. But as such competencies shortly will be little more than a commodity possessed by most young graduates and practitioners in the field (as well as many with years of experience), future leaders will [...]
PRoust Questionnaire: Nelly Benova
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as their professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post.
1. What is your most striking characteristic as a PR [...]
PR – it’s a woman’s world
It is nearly 25 years since the publication of Cline’s ‘Velvet Ghetto’ study of women in public relations which responded to the increasing feminisation of the occupation. Undeniably today, the field is one dominated by women – indeed, based on my UK experience, 90% of the students on undergraduate PR degree courses and studying for [...]
Facing up to the PR talent challenge
One of the interesting outcomes of my position on the boundary of PR academia and practice is that I’m often asked for recommendations about finding PR talent.
This frequently applies to recruiting placement students (interns) or young graduate practitioners. However, at the PR career starting point, there are many who advocate a specialist degree is not [...]
Public relations needs more than digital natives
Whether you call it digital PR, online PR, or social media (SM) relations – public relations practitioners are being told they must enter this “brave new world”, embrace the “revolution” and engage with “new influencers” at every turn. With a religious fervour, the gurus and advocates are now on overdrive in promoting technological solutions to [...]
There’s no such thing as online or digital PR anymore…
Posted by Heather Yaxley on May 6, 2011 · 38 Comments
That seems to be the message from Philip Young who, with David Phillips, is editing a special edition of the online journal, PRism on the topic: Beyond Online Public Relations (to be published early in 2012).
Philip claims that “Today ALL PR is Online PR” and is interested in papers that support or challenge the view [...]
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