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Posted by Heather Yaxley on December 14, 2011 · 8 Comments
One discussion theme emerging at PR Conversations during 2011 has been the role of women in public relations. Although PR has become a feminised occupation since the 1990s, many issues remain such as salary differentials, dominance of men in senior positions and 90% female intake on undergraduate degree courses, which we’ve debated in one post [...]
Filed under PR Nexus, Seasoned Posts · Tagged with Career, experiences, Feminization, Friendliness trap, Influence, Public Relations, Role model, Social capital, The Profession, women, Women in PR
Posted by Heather Yaxley on November 3, 2011 · 5 Comments
What was your route into public relations? In 1943, Averill Broughton (a public relations and advertising executive with his own firm) interviewed leading PR executives for his book, Careers in Public Relations: The new profession. He observed that these successful practitioners had:
“backed into the field, as it were, by accident, and sat down. Afterwards it [...]
Posted by Heather Yaxley on October 12, 2011 · 14 Comments
Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. But the priority in PR practice is largely on writing skills rather than interpersonal ones; whilst although academic definitions and literature highlight two-way communications, they largely omit what is required to build and maintain mutually [...]
Posted by Heather Yaxley on September 18, 2011 · 17 Comments
Women are successful in public relations – UK data shows a 64:36 female:male gender split in an industry worth £7.5bn. In particular, young women are attracted to the occupation – dominating specialist degree courses (by 4:1 in my experience) and reflecting the largest demographic group in practice.
The secret of their success is often stated as [...]
Posted by Heather Yaxley on July 25, 2011 · 7 Comments
Not surprisingly there’s been a great deal of discussion of ethics in relation to the News Corp phone-hacking scandal. Although journalism and corporate governance are facing the real ethical questions, public relations has been brought into the mix by many commentators. Indeed, the Vancouver Sun attributes any ethical lapses in journalism to the practice of [...]
Posted by Heather Yaxley on June 28, 2011 · 4 Comments
Richard Bailey MCIPR experienced public relations educator (university and professional qualifications) and a former business journalist and PR manager/consultant.
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as their professional beliefs and values. If you are not [...]
Posted by Heather Yaxley on June 22, 2011 · 20 Comments
Recently the phrase “public interest” started an offline debate between two PR Conversations stalwarts, Toni Muzi Falconi and Heather Yaxley. This blog exists to encourage discourse about public relations and its role from a variety of perspectives, although normally, conversations are stimulated by a post, and then move into the comments section or onto Twitter. [...]
Posted by Heather Yaxley on June 15, 2011 · 26 Comments
For an occupation that depends on freedom of expression to operate, it seems there are many who relish nothing more than imposing rules on the practice – and even the conceptualisation – of public relations.
First we have calls for a licence to operate, regulation, accreditation or registration of practitioners. Even if you voluntarily join a [...]
Posted by Heather Yaxley on May 11, 2011 · Leave a Comment
Guest interview by Toni Muzi Falconi with founder of the fascinating non-profit venture, the Museum of Public Relations (http://www.prmuseum.com) Shelley Spector.
1. Why did you decide to establish the PR museum?
I had toyed with the idea for some time, but the impetus to set it up was getting to know Eddie Bernays, who offered his [...]
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There’s no such thing as online or digital PR anymore…
Posted by Heather Yaxley on May 6, 2011 · 38 Comments
That seems to be the message from Philip Young who, with David Phillips, is editing a special edition of the online journal, PRism on the topic: Beyond Online Public Relations (to be published early in 2012).
Philip claims that “Today ALL PR is Online PR” and is interested in papers that support or challenge the view [...]
Filed under PR Techster · Tagged with Comment, Digital Public Relations, Online Public Relations, Public Relations, Social media, The Profession, Web 2.0