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Lies, Damn Lies and Twitter
Posted by Kristen E. Sukalac on June 26, 2009 · 5 Comments
When used properly, statistics can be very informative. However, some statistics are meaningless, and some are dishonest. Interpreting statistics requires some technical knowledge, and most people do not have the basic training to know how to read statistics and to take them with a grain of salt. Statistics are particularly misleading with regard to the [...]
Filed under Seasoned Posts · Tagged with Audience, Democracy, Evaluation, impact, Influence, Iran, Measurement, Politics, Social impact, Social media, Society, statistics, twitter
What’s my name – and where’s my number?
Posted by Catherine Arrow on January 9, 2008 · Leave a Comment
In case you missed it, 2007 was a big year for the statisticians – and, in many ways, something of a lost opportunity for us when it comes to making public relations count.
I’m not normally a big fan of ‘numbering’ people, but I do believe that ‘public relations’ really needs a universal number of its [...]
Filed under Seasoned Posts · Tagged with Audience, category, Change, Comment, Communication, Community, Debate, Economic Impact, Evaluation, identity, Influence, ISIC, Measurement, Practitioners, Professional Associations, Public Relations, Reach, Social impact, statistics, The Profession