A stakeholder relationships approach to global climate change
Business as UnUsual as the reset for organizational thinking and Changing Mindsets by focussing on the consequences and not the concept of climate change for the public debate. These are my major takeaways from last Friday’s closed door sherpa meeting of global experts, leaders and thinkers of sustainability convened in Rome by Enel.
Basically this amounts [...]
Invent what you like, but at the end, you communicate-with to develop relationships. Even Roberts and Sorrell now say this of advertising!!
Only a few days ago in Rome Kevin Roberts, the global Ceo of Saatchi, addressing a professionally mature corporate audience, said something like ‘ the most dramatic change which is disrupting the advertising markets is that we are now required to develop relationships with customers’.
Sir Martin Sorrell , Ceo of WPP, said more or less [...]
The End of the World as We Know It?
PR Conversations talked to Silvia Cambiè (top left) and Yang-May Ooi (below left), authors of the recently published International Communications Strategy: Developments in cross-cultural communications, PR and social media about their new book and the changing world facing PR practitioners today.
Don Bates: turning theory into practice. An integrated software platform.
In replying to a comment by Don Bates to a recent post on this blog, I invited him to write a guest post to better illustrate the reasons why he believes that a specific, existing and comprehensive software program (comPro Executive) can significantly support public relations professionals in adopting and adapting a [...]
Difference between King III and King II Reports on Governance
The King Report on Governance for South Africa 2009 and the King Code of Governance Principles (King III) plus the Practice Notes that support it, were released at the beginning of September. According to Toni Muzi Falconi, “it constitutes a dramatic acceleration of the growth of our profession. Can we now prove to be up [...]
What comes after Grunig? Take a look at these two documents before you reply…
Most visitors of this blog are well aware of Jim Grunig, if not for other reasons, because they remember an extensive interview he gave us almost a year ago.
Since then, while visiting colleagues, speaking with students or professional associations around the world, I often am asked a question which seems to be looming about out [...]
From Paul Seaman: defending public relations against social media hype…
Recently, I’ve been involved in a lot of debate and chatter about the implications of social media. As a consequence, Toni Muzi Falconi asked me whether I’d like to draw some lessons for PR Conversations. Thanks, Toni, and here goes:
It is often said that we are witnessing the birth of a media revolution which amounts [...]
The two-faced god and our cusp catastrophe
News that celebutante Kim Kardashian is to produce a ‘reality’ show on public relations sent shivers of dread down my spine this week. More than anything else, it highlighted (for me) the fact that as a profession, we are in the midst of a cusp catastrophe that requires attention from us all.
For several months now [...]
Storytelling, Public Relations and The Drum Beat… a wealth of suggestive cases from the world
As our global public relations community intensifies its discussion and analysis of the storytelling approach to organizational communication, may I strongly suggest you make good use of this link to the just distributed issue of Warren Feek’s The Drum Beat newsletter, entirely dedicated to storytelling?
As editor Kier Olsen DeVries writes in his introduction:
This [...]
Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town?
Posted by Toni Muzi Falconi on November 5, 2009 · 7 Comments
Last night, at New York’s Yale Club, I participated in the Institute for Public Relations’ Annual Distinguished Lecture and Awards event.
The lecture was by Jon Iwata, IBM’s Senior Vice President, who heads the marketing, communication and citizenship organization departments of that company.
A full house, jammed with many of America’s most senior and reputed public relators.
On [...]
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