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Posted by Heather Yaxley on December 6, 2012 · 2 Comments
What shade of PR do you practice? I believe that “PR is what PR does” which offers a broad perspective encompassing many shades.
In a recent PR Conversations post, Fraser Likely, said he didn’t “do” PR. Rather he advises on the management of PR functions. This is a shade of PR.
Similarly, the Melbourne [...]
Filed under PR Motion · Tagged with Debate, Fifty shades of PR, future, Influence, Management, Melbourne Mandate, PR is what PR does, Public Relations, Society, Technican, The Profession
Posted by Heather Yaxley on October 24, 2012 · 6 Comments
Modern media is making it ever easier for people to reject things that they don’t want to hear. We can scan and filter out sentiments or information that we find objectionable or which doesn’t fit with our existing world view. But rather than actively assess information before accepting or rejecting it (as proposed [...]
Filed under PR Mediums · Tagged with 1984, Audience, Change, cognitive dissonance, confirmation bias, denial, Jimmy Savile, Lance Armstrong, propaganda, Public Relations, rejection, social judgement theory, Social media, Society, spiral of silence
Posted by Toni Muzi Falconi on April 30, 2010 · 5 Comments
If a subject to be trusted is ‘one who does what he says….walk the talk and, when useful, talk the walk…’ then we must discipline ourselves to think, speak privately and publicly as if our thoughts and words were to appear on the front page of the New York Times.
Filed under PR Vision · Tagged with Change, Communication, Crisis Management, Culture, Democracy, Education, ethics, Evaluation, Influence, Reputation, Social impact, Social Responsibility, Society
Ok… it took me more than 20 hours by van to return to Italy, while an Icelandic dust closed all of Europe’s airports… courtesy of two young polish drivers (found via the Internet the evening before by one of my benefactors Monika Bogdal from Poznan’s University of Economics… the power of social media…)… yet I [...]
Posted by Toni Muzi Falconi on March 30, 2010 · 9 Comments
Have you ever heard of any profession uniting more than 70 national professional associations to implement a global yet highly flexible and local advocacy program to enhance its own perception in society by arguing issues where it believes to contribute more value to social, private and public sector organizations?
This blog has already discussed the Stockholm [...]
Filed under PR Nexus · Tagged with Change, Culture, Engagement, Evaluation, Governance, Institutionalization, Measurement, Organisation, Practitioners, Professional Associations, Society
Posted by Toni Muzi Falconi on February 2, 2010 · 6 Comments
It seems that, during his first year in office, President Obama is progressively losing control of his narrative. It also seems that Italy’s Berlusconi is, instead, holding on to his narrative with success.
Posted by Toni Muzi Falconi on January 21, 2010 · 7 Comments
This morning’s edition of the New York Times carries on it’s front page an enligthening article by Alissa Rubin on the Taliban’s public relations campaign in Afhganistan, casting a well informed and brilliantly reported portrait of how the Taliban’s are increasing in their effort to gain the support of the people.
Filed under PR Sphere · Tagged with Change, Culture, Engagement, Influence, Institutionalization, Organisation, Politics, Reach, Reputation, Social impact, Society
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A year end invitation to discuss the global public relations attack against Google
Posted by Toni Muzi Falconi on December 28, 2009 · 22 Comments
I have no personal gripe with Google
If anything, as an intense yet only partial user of its many and increasing services, I am a satisfied consumer of Google.
This however does not necessarily imply that I am an ally.
You have surely realized over these recent weeks and months that Google is under an intense public relations [...]
Filed under Seasoned Posts · Tagged with Blogs, Comment, Communication, Culture, Debate, Democracy, Global communication, Governance, Influence, Politics, Social impact, Society, Stakeholders