Plotting PR narrative in social media
Posted by Heather Yaxley on February 9, 2012 · Leave a Comment
In public relations, narrative offers a way to enable ideas, opinions, values and meaning to be expressed within a broader framework than the concept of “key messages”, which tend to reflect slogans, headlines and other contrived statements. Key messages can be part of the organizational narrative but too often are simply BS corp-speak lacking any [...]
Filed under PR Axis · Tagged with Blogs, Debate, Dialogue, Key messages, Narrative, Public Relations, Social media
Social media engagement: The PR2.0 shift for politics
Posted by Judy Gombita on January 25, 2012 · 7 Comments
Guest post by Tyler Orchard
Social media engagement: The PR2.0 shift for politics
Whether you work in the private or public sector, social media and PR2.0 have evolved into something more than just another set of communications vehicles. Perhaps several years ago taking the plunge into Twitter or Facebook would be a choice one could make based [...]
Filed under PR Axis · Tagged with access, disclosure, government communication, Media, Pierre Killeen, political engagement, PR20.0, process, public sector, Social media, Stakeholders, talking points, truth, Tyler Orchard, veracity
Nurturing Knowledge – a job for PR
Posted by Heather Yaxley on January 18, 2012 · 7 Comments
‘Imagine a World Without Free Knowledge’ – Wikipedia’s blackout protest statement is a reminder of the value and reliance placed on repositories of online information. How many of us turn to Google, Wikipedia, digital dictionaries, social media or online news sources routinely when we want to know something?
The English-speaking student population is apparently distraught that [...]
Filed under PR Techster · Tagged with Bordieu, capital value, Change, knowledge, knowledge base, knowledge capital, Measurement, personalised search, Public Relations, Reputation, Research, Social capital, Social media, Web 2.0
PRoust questionnaire: Richard Bailey
Posted by Heather Yaxley on June 28, 2011 · 4 Comments
Richard Bailey MCIPR experienced public relations educator (university and professional qualifications) and a former business journalist and PR manager/consultant.
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as their professional beliefs and values. If you are not [...]
Filed under PR Sphere, PRoust Questionnaire · Tagged with Communication, Education, Practitioners, Professional Associations, Public Relations, Social media, The Profession
PR rules not OK
Posted by Heather Yaxley on June 15, 2011 · 26 Comments
For an occupation that depends on freedom of expression to operate, it seems there are many who relish nothing more than imposing rules on the practice – and even the conceptualisation – of public relations.
First we have calls for a licence to operate, regulation, accreditation or registration of practitioners. Even if you voluntarily join a [...]
Filed under PR Axis · Tagged with Change, Professional Associations, Public Relations, Social media, The Profession, Web 2.0
There’s no such thing as online or digital PR anymore…
Posted by Heather Yaxley on May 6, 2011 · 38 Comments
That seems to be the message from Philip Young who, with David Phillips, is editing a special edition of the online journal, PRism on the topic: Beyond Online Public Relations (to be published early in 2012).
Philip claims that “Today ALL PR is Online PR” and is interested in papers that support or challenge the view [...]
Filed under PR Techster · Tagged with Comment, Digital Public Relations, Online Public Relations, Public Relations, Social media, The Profession, Web 2.0
Looking backwards to move forward in PR
Posted by Heather Yaxley on May 1, 2011 · 8 Comments
The world’s eyes were on the British Royal Wedding on Friday with a million people on the streets of London, two billion watching live with 24:7 television coverage, tens of thousands engaged through social media or catching up via on demand after the event. This was a world event where the opportunity for public relations [...]
Filed under PR Vision · Tagged with History, Practitioners, Public Relations, Social media, The Profession
What do digital immigrants really know about social media? Part II
Posted by Heather Yaxley on March 4, 2011 · 18 Comments
This second part of a conversation about the role of social media in PR moves on to reflect on the practices of organisations and their representatives in this ever changing terrain. Heather Yaxley and Judy Gombita share their views and offer some cautionary advice.
Judy Gombita
The previous post referenced the Pew Internet “Generations Online” [...]
Filed under PR Mediums · Tagged with Communication, Measurement, Public Relations, Social media, Web 2.0
Public relations remains focused on media relations
Posted by Heather Yaxley on November 16, 2010 · 46 Comments
From a PR perspective, there’s a problem with all the discussion regarding the merits or otherwise of paywalls to access online content, the impact of social media or the role of PR versus marketing in this brave new world. It’s all about the media – with little consideration of what we should really be interested [...]
Filed under PR Axis · Tagged with Dialogue, Education, Engagement, Media, Public Relations, Social media
Using Twitter for PR events
Posted by Heather Yaxley on August 9, 2011 · 8 Comments
How should you use Twitter for public relations events? This is a topic we’ve pondered among the PR Conversations team (Judy Gombita, Markus Pirchner and Heather Yaxley). Twitter offers potential for conferences, launches, announcements, stunts and many other PR events – and we’ve seen it used well, and badly. We’ve used Twitter at events, and [...]
Filed under PR Techster · Tagged with Audience, Blogs, Comment, events, Journalists, Public Relations, Social media, twitter, Web 2.0