Four Things That Only Took Me Five Years to Learn
As most of you are aware, in barely two weeks I will retire after five great years as President and CEO of the Institute for Public Relations. In several recent speaking engagements, I have taken the opportunity to reflect on the important ideas encountered and adopted. Thus the title, “Four Things That Only Took Me [...]
Starving for Context and Translation: Lessons from the 2008 Food Crisis
The first half of 2008 was a blur for me. When the global food crisis hit, the fertilizer industry went from obscurity to centre stage in the blink of an eye. There was little or no time to build up resources, so all of the communicators I know in the sector went into overdrive. While [...]
How reliable are PR qualifications?
UK media reports of the inherent unreliability of school exam results have drawn criticism for undermining public confidence in qualifications. Can the same observations be made about the veracity of PR qualifications?
Ethics, Culture and Public Relations
I’ve been perplexed for a long time about the interface between public relations and ethics. Most PR associations espouse codes of ethics, although they seem devillishly hard to police, leading some people to ask what the point is. After long reflection, I’ve come to the conclusion that it is almost impossible for an international PR [...]
PR Vs. Marketing: Things might be changing in Portugal
Portugal is a different country in what concerns corporate practices. At least that’s what some studies about the level of salaries earned by top managers say. And now, for the first time to my knowledge, a ranking shows that a PR Director in Portugal can earn slightly more than a Marketing & Commercial Director and [...]
‘Enough is Enough’ – an economic model for Net-Work and Net-Worth?
Posted by Catherine Arrow on April 28, 2009 · 17 Comments
With its roots in 1546, the wisdom underlying the John Heywood proverb ‘enough is enough‘ has been recognised by many. But when is enough truly enough? The churning over the recessionary pressures – real or otherwise – have, more so in recent months, led many to question the economic models we have used for so [...]
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