From Oceania and the Mediterranean: our body of knowledge continues to grow
Innovation in public relations thinking and practice continues to come from all over the world.
Interestingly, in most cases the contributions are not from a single local source but from either regional or global perspectives.
Here are two very recent cases
+10%! those increasingly muddy waters between evaluation/measurement and return on investment
A few days ago, I accompanied a few colleagues to an important pitch for a global public relations program on behalf of a prominent market leader on which we had been feverishly working for the three preceding weeks..
We went through the whole proposal and, at the very end, the Ceo asked:
‘ok, this is all very [...]
Message pointer: Demonstrating value
I’m pointing you to the Message from the President, which recently went online on the Canadian Public Relations Society’s website. In his message, Dr. Terrence (Terry) Flynn, APR, FCPRS, outlines an organizational need for public relation
Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town?
Last night, at New York’s Yale Club, I participated in the Institute for Public Relations’ Annual Distinguished Lecture and Awards event.
The lecture was by Jon Iwata, IBM’s Senior Vice President, who heads the marketing, communication and citizenship organization departments of that company.
A full house, jammed with many of America’s most senior and reputed public relators.
On [...]
A stakeholder relationships approach to global climate change
Business as UnUsual as the reset for organizational thinking and Changing Mindsets by focussing on the consequences and not the concept of climate change for the public debate. These are my major takeaways from last Friday’s closed door sherpa meeting of global experts, leaders and thinkers of sustainability convened in Rome by Enel.
Basically this amounts [...]
Don Bates: turning theory into practice. An integrated software platform.
In replying to a comment by Don Bates to a recent post on this blog, I invited him to write a guest post to better illustrate the reasons why he believes that a specific, existing and comprehensive software program (comPro Executive) can significantly support public relations professionals in adopting and adapting a [...]
What comes after Grunig? Take a look at these two documents before you reply…
Most visitors of this blog are well aware of Jim Grunig, if not for other reasons, because they remember an extensive interview he gave us almost a year ago.
Since then, while visiting colleagues, speaking with students or professional associations around the world, I often am asked a question which seems to be looming about out [...]
Storytelling, Public Relations and The Drum Beat… a wealth of suggestive cases from the world
As our global public relations community intensifies its discussion and analysis of the storytelling approach to organizational communication, may I strongly suggest you make good use of this link to the just distributed issue of Warren Feek’s The Drum Beat newsletter, entirely dedicated to storytelling?
As editor Kier Olsen DeVries writes in his introduction:
This [...]
Two ditsy thoughts and one good answer to the question: what now after Grunig? Online Public Relations by David Phillips and Philip Young
In these recent weeks, and in various encounters with professionals and scholars from around the world, I have stumbled more than once on to the question: ‘what now after Grunig?’… as if the Excellence Project happened to be the most recent development for our body of knowledge.
I very much disagree with this interpretation, as much [...]
Public Relations, Capitalism and Democracy – Public Relations and Development: two provoKations from my excellent students
Posted by Toni Muzi Falconi on December 21, 2009 · 1 Comment
I have just concluded my course on global relations and intercultural communication at NYU in New York.
The intense interaction with 10 highly committed graduate students -two Russian, three American, one Brazilian, one Colombian, one British, one Singaporean- allowed me the opportunity to review some of my less resilient stereotypes and learn much more from them [...]
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