Jon Iwata at the Yale Club last night. Are corporate ideology and cultural integralism back in town?

Last night, at New York’s Yale Club, I participated in the Institute for Public Relations’ Annual Distinguished Lecture and Awards event.
The lecture was by Jon Iwata, IBM’s Senior Vice President, who heads the marketing, communication and citizenship organization departments of that company.
A full house, jammed with many of America’s most senior and reputed public relators.
On [...]

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The two-faced god and our cusp catastrophe

News that celebutante Kim Kardashian is to produce a ‘reality’ show on public relations sent shivers of dread down my spine this week. More than anything else, it highlighted (for me) the fact that as a profession, we are in the midst of a cusp catastrophe that requires attention from us all.
For several months now [...]

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This is a call for help. What do we mean by Global Public Relations? And why is it important?

John Doorley is my academic director at NYU’s Master in Public Relations and Corporate Communication where I teach Global Relations and Intercultural Communication, and Helio Fred Garcia is one of that program’s most respected and cherished instructors teaching two courses: ethics and strategy.
These two elightened scholars, but also and mostly, highly experienced professionals, edited [...]

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‘Enough is Enough’ – an economic model for Net-Work and Net-Worth?

With its roots in 1546, the wisdom underlying the John Heywood proverb ‘enough is enough‘ has been recognised by many. But when is enough truly enough? The churning over the recessionary pressures – real or otherwise – have, more so in recent months, led many to question the economic models we have used for so [...]

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Fresh ideas for internal communication in the current economic scenario

I’ve been wanting to write a post about the importance of internal stakeholder management or internal communication in the current scenario of economic recession for a while. Now, after having participated at the 4th Internal Branding and Employee Engagement Conference, here are some fresh ideas.

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King III Report on Governance for South Africa available for Comment

The long-awaited Draft King III Report and its Principles have been made public by the Institute of Directors in Southern Africa (IOD). Of particular interest to Public Relations/ Corporate Communication is Chapter 8: ‘Managing Stakeholder Relationships’.

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Integrating Public Relations and Public Diplomacy: a workshop in Rome for 25 diplomats by FERPI, the Italian professional association

In agreement with the Diplomatic Institute of the Italian Ministry of Foreign Affairs, FERPI -the Italian Federation of Public Relations- is holding in the English language, on March 3,4,5,and 6 in Rome a four session workshop on Public Diplomacy for 25 mid career Italian diplomats according to this program.
Tutors of the course will be Toni [...]

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Luxottica, world leader in premium and luxury prescription frames and sunglasses, stuns all with daring stakeholder relationship program

Quanno ce vò, ce vò (pronounced: cannocievò, cievò).
So goes an old roman expression indicating that when something is so, it is so… no matter what, no buts or ifs…
In a particular period in which my Country (Italy) and its private, public and social elites are undergoing a sustained (and increasingly intolerable) intellectual deterioration with dire [...]

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The Business of Business is… Responsible Business: where public relations becomes relevant, in the form of stakeholder relationship management

1.
The perspective of this new-year note on ‘the business of business is responsible business’ is that the current economic crisis is only one of the consequences of a historic discontinuity (see here) in which we all find ourselves immersed since the end of the twentieth century.
A discontinuity originated by the radical subversion of the [...]

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CCO’s from major global corporations discuss the path from sustainability to durability. A blind report from a secret summit…

Last week I participated to an exclusive and ‘secret’ summit of CCO’s from 15 major global corporations during which they discussed some of the major challenges facing their increasingly relevant organizational function assisted by a handful of ‘sparring partners’ from academia, ngo’s and consultants.
I will mention no names nor location as per agreement, but will [...]

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